Welcome to Build Your Social Channel: Know Who You’re Talking To, the first module of Audience Built.
This module starts where every strong audience-first business should start: with people. Before choosing products, affiliate programs, keywords, or monetization strategies, you'll learn how to understand who you want to help and what they actually need.
By the end of this module, you'll have a defined audience, a clearer understanding of their goals, problems, questions and purchasing decisions, and an Audience Statement to guide the content you create next.
The principle to remember: Don’t start with “What can I sell?” Start with “Who can I help?”
Learn how to identify the people you want to help, understand their goals, problems and questions, and recognize the decisions and behaviors that reveal what they actually need.